FAQs
Q: What is Megill Marketing Group?
A: Megill Marketing Group is a boutique marketing consultancy specializing in strategic marketing for commercial real estate, retail, and community-focused organizations. With 30+ years of experience, we blend senior-level expertise with hands-on execution to deliver results that strengthen brands and connect communities.
Q: Why was MMG created?
A: After leading national marketing teams for decades, Cherilyn Megill founded MMG to give clients the benefit of that same expertise in a more flexible, personal way. Our goal is to provide the strategy of a big agency with the responsiveness and authenticity of a local partner.
Q: What services do you provide?
A: We offer a full suite of marketing services including fractional CMO leadership, brand development, social & digital media, public relations, consumer events, and internal communications. Whether you need ongoing strategic leadership or support for a single campaign, we tailor our services to fit your needs.
Q: Do you only work with commercial real estate clients?
A: CRE is our specialty, but our experience extends to retail, nonprofit, and lifestyle organizations. If your brand is focused on connecting with people, we can help you tell your story and grow your impact.
Q: How do you handle social media monitoring and crisis response?
A: Social doesn’t sleep — and neither do we when it comes to protecting your brand. Our team provides real-time monitoring, layered coverage, and a customized crisis plan to ensure your audience receives a timely and thoughtful response 24/7.
Q: What makes your PR approach unique?
A: Because we can manage both PR and social media, we can ensure your messaging works together seamlessly. A news story isn’t just a headline — we extend that coverage across digital channels to maximize visibility and engagement.
Q: What is a fractional CMO and how does it work?
A: A fractional CMO gives you the expertise of a senior marketing leader without the cost of a full-time executive. We step in as part of your leadership team, building strategies, guiding execution, and mentoring staff while keeping your goals front and center.
Q: What if I just need help with one project?
A: That’s no problem. We work with clients on both long-term retainers and project-based engagements. Whether it’s a rebrand, event, or social media campaign, we can jump in where you need us most.
Q: How do you measure success?
A: Every client has different goals, so our metrics are tailored to you. From engagement and traffic to event attendance and earned media, we provide clear reporting that ties results back to your objectives.
Q: Who will I work with directly?
A: You’ll work directly with Cherilyn Megill, who brings decades of experience in strategic marketing, along with a trusted team of creative partners when needed. This approach gives you both senior strategy and hands-on support without unnecessary layers.
Q: Why choose MMG over a national agency?
A: With MMG, you get the best of both worlds: the expertise of a national agency and the personalized attention of a boutique firm. We bring decades of senior-level experience leading national campaigns, paired with the flexibility to move quickly, respond to your unique needs, and deliver hands-on support. That means consistent strategy, creative solutions tailored to your goals, and seamless execution — without the layers or delays of a large agency.